San Francisco Behavioral Economics Lab
Research + Consulting
We use tools and techniques from Economics, psychology, Neuroscience, and Sociology to better understand the cognitive processes underlying economic decision-making to help consumers and companies in their decision-making.
We use tools and techniques from Economics, psychology, Neuroscience, and Sociology to better understand the cognitive processes underlying economic decision-making to help consumers and companies in their decision-making.
We use tools and techniques from Economics, psychology, Neuroscience, and Sociology to better understand the cognitive processes underlying economic decision-making to help consumers and companies in their decision-making.
We use tools and techniques from Economics, psychology, Neuroscience, and Sociology to better understand the cognitive processes underlying economic decision-making to help consumers and companies in their decision-making.
Vision
The San Francisco Behavioral Economics Lab serves the needs of industry in profitably meeting the consumer and regulatory challenges of the 21st century. Firms in the food industry face increasing pressure from government to address their contribution to the prevalence of obesity. Manufacturers and mining firms face increasingly restrictive regulations and taxes designed to reduce their impact on the environment. In each case, traditional economics suggests a direct tradeoff between profits and achieving regulatory goals. Behavioral tools suggest more innovative solutions that can mitigate or even reverse losses in profit while addressing concerns such as how to reduce consumer waste.
Our Practice areas
Behavioral Marketing
Sustainability and Behavior
Behavioral Finance
Social Policy and Behavioral Economics
The firm
Sharam Kohan, MPA, PhD
Peter Kelly, PhD
James Ramirez, PhD
Yacov Cohen, PhD
