San Francisco Behavioral Economics Lab

Research + Consulting




“Experienced radiologists who evaluate chest X-rays as “normal” or “abnormal” contradict themselves 20% of the time when they see the same picture on separate occasions”

Daniel Kahneman, Thinking, Fast and Slow



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WE USE BEHAVIORAL SCIENCE, FIELD EXPERIMENTATION AND ADVANCED TECHNIQUES IN SEPARATING CAUSATION FROM CORRELATION TO CREATE TANGIBLE AND MEASURABLE VALUE FOR OUR CLIENTS.



WE UNPACK THE KNOWLEDGE HIDDEN IN BIG DATA BY SEPARATING CAUSATION FROM CORRELATION, WHICH ALLOWS OUR CLIENTS TO USE THAT KNOWLEDGE TO INCREASE PRODUCTIVITY, REDUCE COSTS AND DRIVE GROWTH. WE ALSO ARE EXPERTS IN THE DESIGN OF CHOICE ARCHITECTURES AND TOOLS THAT IMPROVE AND SIMPLIFY BUSINESS PROCESSES AND REDUCE NOISE IN DECISION-MAKING. WE ALSO REGULARLY AND SUCCESSFULLY IDENTIFY—AND HELP OUR CLIENTS COMBAT—COGNITIVE BIASES THAT AFFLICT MANY BUSINESS DECISIONS AND REDUCE PERFORMANCE AND PROFITABILITY.



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