Recruiting, retaining, and evaluating human capital are important to all organizations, yet rarely are these activities done with the precision required to enhance the business. SFBE'’s approach to human capital is rigorous, data-driven, and aimed toward improving the long-term strength of the organization. Could you boost engagement and performance from a better understanding of your employees?

SFBEL has improved negotiation training and outcomes at large organizations by combining negotiation science with existing institutional wisdom to develop novel, industry-specific negotiation techniques. Our partners are leading experts in applying cutting-edge academic research to identify areas where conventional arrangements can be improved. Could you capture greater negotiation value from smarter, psychology-based tactics?

Whether customers are purchasing phones, cars, or financial services, the way choices are presented has powerful effects on the decisions they make. With a nuanced understanding of the underlying psychology, we anticipate how design influences customer behavior. Think improved choice architecture could help your firm?​

Through rigorous analysis, SFBEL has helped organizations across industries make the most of their marketing efforts. Combined with a strong understanding of behavioral principles and design, we not only help identify promising customers but also create effective content and harness experimentation to continuously improve upon each campaign. Could you increase customer acquisition, retention, and value through behaviorally-oriented marketing?

Informed by the foundational work of our academic partners and affiliates, we have a nuanced understanding of economic theory related to consumer behavior and choice. Translating these ideas to business applications, our team is expert in valuing current and potential customers and designing interventions to retain and recruit them. Could you create greater value from a psychological understanding of your customers?

SFBEL combines econometric tools with test-and-control experimentation to produce precise recommendations on pricing. In the absence of these rigorous techniques, firms often rely on heuristics and rules of thumb, both of which lead to imperfect pricing decisions. Could you increase profits and customer satisfaction by optimizing your prices?