San Francisco Behavioral Economics Lab


Research + Consulting


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Behavioral Science

APPLYING BOTH ECONOMICS AND PSYCHOLOGY TO PROBLEMS IN BUSINESS.


Experimentation

RUNNING FIELD EXPERIMENTS TO DETERMINE THE CAUSAL EFFECTS OF DIFFERENT INTERVENTIONS


Data Analysis

IDENTIFYING CAUSAL RELATIONSHIPS IN LARGE STRUCTURED AND UNSTRUCTURED DATASETS



Solutions





HUMAN CAPITAL



Recruiting, retaining, and evaluating human capital are important to all organizations, yet rarely are these activities done with the precision required to enhance the business. SFBE'’s approach to human capital is rigorous, data-driven, and aimed toward improving the long-term strength of the organization. Could you boost engagement and performance from a better understanding of your employees?



NEGOTIATION



SFBEL has improved negotiation training and outcomes at large organizations by combining negotiation science with existing institutional wisdom to develop novel, industry-specific negotiation techniques. Our partners are leading experts in applying cutting-edge academic research to identify areas where conventional arrangements can be improved. Could you capture greater negotiation value from smarter, psychology-based tactics?



CHOICE ARCHITECTURE



Whether customers are purchasing phones, cars, or financial services, the way choices are presented has powerful effects on the decisions they make. With a nuanced understanding of the underlying psychology, we anticipate how design influences customer behavior. Think improved choice architecture could help your firm?​



MARKETING AND PRODUCT DESIGN



Through rigorous analysis, SFBEL has helped organizations across industries make the most of their marketing efforts. Combined with a strong understanding of behavioral principles and design, we not only help identify promising customers but also create effective content and harness experimentation to continuously improve upon each campaign. Could you increase customer acquisition, retention, and value through behaviorally-oriented marketing?



UNDERSTANDING CUSTOMERS



Informed by the foundational work of our academic partners and affiliates, we have a nuanced understanding of economic theory related to consumer behavior and choice. Translating these ideas to business applications, our team is expert in valuing current and potential customers and designing interventions to retain and recruit them. Could you create greater value from a psychological understanding of your customers?



PRICING



SFBEL combines econometric tools with test-and-control experimentation to produce precise recommendations on pricing. In the absence of these rigorous techniques, firms often rely on heuristics and rules of thumb, both of which lead to imperfect pricing decisions. Could you increase profits and customer satisfaction by optimizing your prices?



WE USE BEHAVIORAL SCIENCE, FIELD EXPERIMENTATION AND ADVANCED TECHNIQUES IN SEPARATING CAUSATION FROM CORRELATION TO CREATE TANGIBLE AND MEASURABLE VALUE FOR OUR CLIENTS.



WE UNPACK THE KNOWLEDGE HIDDEN IN BIG DATA BY SEPARATING CAUSATION FROM CORRELATION, WHICH ALLOWS OUR CLIENTS TO USE THAT KNOWLEDGE TO INCREASE PRODUCTIVITY, REDUCE COSTS AND DRIVE GROWTH. WE ALSO ARE EXPERTS IN THE DESIGN OF CHOICE ARCHITECTURES AND TOOLS THAT IMPROVE AND SIMPLIFY BUSINESS PROCESSES AND REDUCE NOISE IN DECISION-MAKING. WE ALSO REGULARLY AND SUCCESSFULLY IDENTIFY—AND HELP OUR CLIENTS COMBAT—COGNITIVE BIASES THAT AFFLICT MANY BUSINESS DECISIONS AND REDUCE PERFORMANCE AND PROFITABILITY.



188 GRAND STREET, NEW YORK, NY 10013
(212) 922-1565


contact@sfbel.com



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